1. 2 years ago 

   Artist Tip #3: Building A Brand

   This is something that every serious artist should be attempting to do. A brand separates you from your music. It gives you an identity. It gives fans something to look forward to. It’s a moniker. It’s you WITHOUT your music. It opens up doors for endorsements.

   Now building a brand is not the easiest thing in the world to do. It takes a lot of time to even come up with a brand, that you as an artist, is comfortable with.

   For example, when Nelly first came out, he had the bandaid thing. Son had his own line of freaking bandaids! Souljaboy had the superman thing to go along with crank dat. Nicki Minaj has barbies, etc.

   Once you build a brand, you then focus your music around that brand. Something simple that every fan will remember well after they are done hearing your music. If you are able to throw it in songs, thats even better.

   After you finish reading this, just sit back and think for a few hours of what kind of brand would go along with your image and go from there.

   - Dely, GRIND HEAVY

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