As an artist, you should have a story to tell. No matter if its about your life, about your grind, hell, if its about somebody else. Have something to say, other than just club, bitches, and money.
Nowadays you keep hearing that so and so aint rapping about his life. That may be so, but he is doing a damn good job of portraying a lifestyle and delivering it in a unique way.
Whether the story is about your life or not, have 1. It makes it easier to market your music, to build a brand, and relate to fans.
- Dely, GRIND HEAVY